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  • Writer's pictureJennifer Rowe

What is the purpose of photomontage?

Updated: Jan 15

Photomontage is commonly used in planning applications to provide a 3D visual representation of the proposed developments in their intended surroundings. It involves combining computer-generated images (CGI) with existing photographs of the site or location.


You can read more about property CGI and architectural CGI here.


Photomontages are often included in the planning application alongside other documents, such as architectural drawings, site plans, and environmental impact assessments. They provide additional clarity and context to decision-makers.


We have found that adding photomontage in the planning application can make the process slightly quicker because the decision makers are able to see the potential impact on the landscape, streetscape, and nearby properties. It can also accurately show the proposed development's scale, configuration, materials, and design.


In some cases, photomontages might be used during public consultations to showcase the plans, proposed changes and to gather feedback from local communities.


Here at Rowe & Co, we create photomontage to support your proposed plans and ensure consistency, accuracy, and compliance with planning policies.


Photomontages can also play a crucial role when facilitating public engagement in the planning application process.


Here are a couple of case studies that Rowe & Co have had the privilege of doing.


This photomontage was for marketing purposes. It was used in the digital brochure and on rightmove to help sell the development off plan.

The above photomontage was required for a planning application. I'm pleased to say the application was approved.




Rowe & Co is a creative production studio specialising in high-end property CGI and marketing collateral services for residential and commercial clients. Based in Dorset we work throughout the UK.

Get in touch if you would like to find out more:


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