top of page
Subtle Shapes Transparent_edited_edited.png


  • Writer's pictureJennifer Rowe

7 ways to sell your property off-plan

Selling your off-plan builds quickly creates not only certainty and reassurance but also helps you to manage the finances.

Architects create remarkable designs, but the magic is in transforming these blueprints into tangible images or virtual models that enable clients and stakeholders to fully understand the concept of what they are investing in. This is where architectural visualisation works well, and Rowe & Co are experienced and passionate about partnering with property developers and architects to bring visions to life.

We offer;

Architectural CGI (Computer Generated Imagery) creates realistic images, from a digital 3D model to realistic looking images of property interiors and exteriors. You’ll find examples of property CGI plans over on our Instagram page

Creating these realistic images isn’t just about seeing; it's about helping your buyer experience their dream space in 3D.

These virtual experiences enable potential buyers to explore properties as if they were physically there. Buyers can look at every detail, imagining themselves and their furniture in the space. This marketing approach not only saves time but also adds a sense of connection and familiarity with the property, increasing the likelihood of confident off-plan purchases.

High-quality property CGI images and virtual tours can also be used in your brochures, websites, social media and other marketing.

Photomontage is also a service that we offer. It is also commonly used in planning applications because they provide a 3D visual representation of the proposed developments in their intended surroundings. It involves combining computer-generated images (CGI) with existing photographs of the site or location.


Photomontages are often included in the planning application alongside other documents, such as architectural drawings, site plans, and environmental impact assessments.

Whilst the detail on architect drawings is great for planning approval and construction, adding dimension to site plans creates a better visual understanding of key features such as the size of the plot, access roads, boundaries, plantation and other key features that are worth highlighting to the buyer.

3D floor plans are also important in showing the interior of the home. Understanding the flow of the space will help your potential buyer visualise how the layout of their home will work and how their furniture would place.

Brochures remain a key piece of marketing collateral for developers because having something for prospective purchasers to hold in their hands can make all the difference. We work with several printers to deliver high-quality brochures so you can get the desired feel and prestige that you want. We can also provide the same content for use online for whichever marketing platform you wish.

You can upload brochures in PDF format on Rightmove for potential buyers to view and read all information about your development.


Hoarding signage is a versatile marketing tool, facilitating brand awareness, effective communication of key messages, and generates interest in the property development. You can see our latest project with Ikonic Homes here

We understand that finding a great partner for your marketing can be difficult and time consuming but it's really important to choose a reputable and experienced agency that aligns with your goals and understands the intricacies of the property development industry. We have an outstanding record so far and we would love to support you and your future projects.


Property CGI can also be created as a 3D fly-through. This is a high-definition virtual tour of the development and the exterior and interior of the properties as if they are fully built. These video’s work well as part of your digital marketing strategy, creating realism to help your buyers understand more clearly what the finished neighbourhood and build will look like.

Here is an example project that we created many years ago for a client:



Rowe & Co is a creative production studio specialising in high-end property CGI and marketing collateral services for residential and commercial clients. Based in Dorset we work throughout the UK.

Have a project in mind that could benefit from stunning CGI renders? Don't hesitate to reach out! Connect with us on LinkedIn or visit our website at Rowe & Co to learn more.


bottom of page