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  • Writer's pictureJennifer Rowe

Hoarding signage is the perfect marketing tool for your property development site

Marketing a new development requires a strategic approach to selling the builds even before they have been built. It's crucial to get the hoarding boards up quickly as construction begins and this isn’t just for safety purposes. In this blog, we explain more.

Site hoarding signals ongoing work to the public and offers a large and cost-effective advertising platform. It enables developers to showcase their brand and project to a broad audience of passersby. Hoarding signage serves as a channel for giving essential development details, including features, amenities, timelines, and contact information for sales inquiries for prospective buyers.

Depending on the hoarding's dimensions, it can accommodate interior and exterior CGI representations of the envisioned finished build. By prominently featuring your branding on hoarding signage, you enhance brand recognition and familiarity within the local community and among potential buyers.

In essence, hoarding signage is a versatile marketing tool, facilitating brand awareness, effective communication of key messages, and the generation of interest in the property development.

Our top tips for achieving the best result out of the marketing hoardings;

1. Work with a marketing company to carefully plan all the important details you can use on the signage to sell your development off-plan.

2. Ensure that you use CGI images to showcase the interior and exterior of the off-plan build. This helps potential buyers to see past the bricks and 2D plans and to visualise themselves living there.

3. Add your logo and add your selling agent’s logo. They can then collect buyers details and keep in touch with them throughout the build. 

4. Keep your branding consistent with your other marketing platforms.



Rowe & Co is a creative production studio specialising in high-end property CGI and marketing collateral services for residential and commercial clients. Based in Dorset we work throughout the UK.

Have a project in mind that could benefit from stunning CGI renders? Don't hesitate to reach out! Connect with us on LinkedIn or visit our website at Rowe & Co to learn more.


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