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  • Writer's pictureJennifer Rowe

What is a Brand Identity?

Updated: Jan 15

When starting a business, often people will spend time working on the business name and designing a logo. However, just like building a property, every business needs to figure out their solid brand foundations (we couldn’t help ourselves) and this starts with your brand identity. Understanding and getting clear on your brand identity during the construction stage can positively impact your marketing going forward.

Your brand identity is made up of your message, your values, your tone of voice and how you communicate on your social platforms, your website and your customer service and it’s about knowing how you want your audience to think and feel about your business. Basically, it’s about identifying what makes your business unique. Doing this core work will help you to feel confident, be consistent in communicating and it connect you with the local community and potential buyers.


Many property developers who we meet think that creating a brand is just for larger companies but this simply isn’t true. Irrespective of a company's size, establishing a strong brand presence can be what sets you apart from the competition and help you build trust and loyalty with your


Your brand reputation begins from when you first set up your business, not when you achieve substantial growth. Establishing a strong, consistent brand in messaging and communication should be an important part of your business strategy.



Rowe & Co is a creative production studio specialising in high-end property CGI and marketing collateral services for residential and commercial clients. Based in Dorset we work throughout the UK.

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