HARTWOOD LOFTS

Hartwood Lofts is a boutique development by Bayview Developments, set in the heart of Brockenhurst in the New Forest. This collection of ten beautifully finished one- and two-bedroom apartments blends heritage architecture with contemporary design. Positioned just moments from the high street and train station, it’s a rare opportunity for modern living in one of the South’s most desirable villages.

The project involved the conversion of a period building, retaining its elegant character while reimagining the interiors with open-plan layouts, high-spec kitchens, and stylish finishes throughout.

Task

We were asked to produce a set of property CGI visuals to support the off-plan sales and marketing of Hartwood Lofts. With construction underway and the show home not yet open, the developer needed a way to show prospective buyers both the charm of the exterior and the quality of the internal layouts.

Our scope included an exterior street view to capture the building’s classic appeal, and one interior CGI of the kitchen/living space from one of the apartments. A full design spec and interior material schedule were provided to ensure everything from worktops to lighting was faithfully represented.

Outcome

The CGIs gave potential buyers an instant feel for both the character and quality of Hartwood Lofts. The street view image highlights the building’s symmetry, soft-toned brickwork and village setting, helping to position the development as a premium offering. Inside, the kitchen/living CGI focus on clean lines, natural textures and open-plan flow – helping buyers visualise how they’d live in the space.

These property CGIs were used across digital listings, email marketing, printed brochures and on-site displays. They provided the sales team with a compelling visual tool to drive enquiries and secure early interest before physical viewings were possible.

“The CGIs became an essential part of the pre-launch toolkit. They helped bridge the gap between floorplans and finished product and sparked real buyer confidence.” Jenny Rowe – Director at Rowe & Co