PROJECT SUMMARY
Graduation House is a purpose-built student accommodation development located in the heart of Nottingham, just minutes from Nottingham Trent University and the city centre. Designed to meet the growing demand for high-quality, centrally located student housing, the scheme features a mix of self-contained studios and cluster apartments across multiple floors.
Modern, secure and thoughtfully designed, Graduation House offers students a premium living experience with excellent access to academic, social and cultural amenities.
Task
We were commissioned to create a suite of visual marketing materials for the development to support its pre-construction launch. The scope of work included:
A professionally designed marketing brochure
Clean, legible floor plans of all apartment types
A location map graphic to highlight proximity to the university, transport links and key amenities
The aim was to provide the client with clear, attractive and informative sales collateral that could be used across both digital and printed channels. All content needed to align with the development’s brand tone and appeal to investors as well as prospective tenants.
Outcome
We delivered a polished set of property marketing visuals that communicated the scheme’s value clearly and effectively. The brochure was designed to be clean and modern, using a layout that balanced lifestyle imagery, CGIs and key development information. The floor plans were redrawn in a simplified, easy-to-read style, suitable for print and digital display. A custom location map was created to pinpoint Graduation House within the wider city context, highlighting key destinations, transport links and walking distances.
Together, these marketing materials gave the client a strong, professional toolset for launch, investor engagement and international promotion.
“For student accommodation, clarity and trust are key. We focused on creating visuals and layouts that told the full story in a simple, compelling way. It’s all about helping the client build credibility and interest from the very first touchpoint.” Jenny Rowe – Director at Rowe & Co
Nottingham, UK
Brochure Design, Floor Plan Design, Site Plan Design